Arise Marketing

0savesSave New research is indicating that mobile marketing industry is growing rapidly and tech professionals who specialize in m-commerce products for smartphones and tablets are not only increasing in numbers, but they are also paying a great deal more than their counterparts who are performing the same tasks but for the e-commerce marketplace. Data from [...]

0savesSave There are five must-use tactics to integrate mobile into overall brand mobile marketing plans, says consultant Heidi Cohen. Brands have to be available to mobile searchers. Mobile search is used more frequently than computer-based search, Cohen argues. That means creating a separate, targeted mobile search budget and strategy, especially because mobile tends to be [...]

0savesSave Before passing judgement about mobile marketing, it is crucial to understand what is mobile marketing. Mobile marketing can be understood in two realms. There is mobile marketing to do with the use of cell phones as a tool to reach existing and potential customers; and there is also mobile marketing which involves the use [...]